Survey & Data Driven PR
Appeal PR specialises in delivering high impact national media relations and digital PR campaigns around bespoke surveys and data. Our previous campaigns include business to business survey PR for Deloitte, Grant Thornton, insolvency trade body R3 and Begbies Traynor Group plc as well as consumer surveys for retail businesses in fashion, the motor trade, hospitality and online retail sectors.
We have numerous data providers ready to supply large samples of data for media relations and survey purposes, and we are able to construct media campaigns around the data to deliver key messages for clients in both traditional and digital media, as well as generating search engine optimisation (SEO) benefits and unique content. We specify the data sets, analyse the results, interpret the trends alongside expert clients and place stories with key media that lead the news agenda. We generate bespoke video and imagery where appropriate, and we drive coverage online and through social media spread of the story to maximise the value of the campaign.
Our survey campaigns generate great brand awareness and expert positioning that allow firms to ‘own’ the lead position in key markets, and we regularly deliver dozens of national TV, radio, blog and national news articles for clients, many with high quality SEO-rich backlinks. Recent example survey topics include: retail occupancy rates; business distress; football club distress; retail spending trends; availability of business funding; UK debtor days and pub and restaurant openings.