Paul Snape trained as a marketeer and has subsequently managed national media relations campaigns for some of the UK’s premier blue chip organisations. Working for clients such as Barclays plc, Whitbread and GNER, Paul has developed extensive expertise in media relations and media planning, with regional media launches being an area of specialisation. Paul has also gained extensive experience in managing business and financial PR campaigns.

Susan Reid is a skilled PR professional with over 10 years’ experience, working on a wide range of B2B and consumer accounts. She has a thorough understanding of how to make a PR campaign effective as well as strong writing skills and a good ‘news sense’.

Fiona Kendall is an experienced PR & marketing practitioner with solid writing, media profiling and event management skills. A b2b specialist with an in-depth knowledge of website management and e-newsletter campaigns, Fiona most recently managed the in-house marketing function for national commercial property consultants, Sanderson Weatherall.

Duncan Greenwood is a time-served journalist with in-house press officer experience for major manufacturing and consumer companies and board posts with leading regional consultancies. Duncan is one of the north's best copywriters and media relations practitioners.

Rachel Pycock gained experience of assisting campaigns in both the public and private sectors prior to joining Appeal. Rachel has a broad experience of design, print and web projects and manages several client relationships as well as specialising in media story distribution and event management.