PRECISION INFLUENCE

Insolvency Asset Marketing

Find the right buyer for any asset, in any sector. Fast.

Targeted, credible campaigns in front of exactly the right buyers – within days of instruction. No wasted reach. No generic listings. Just warm, named leads from people already predisposed to buy.

When time is against you and assets need to be liquidated, conventional marketing is slow, broad and visible to the wrong people – trade press advertising, generic listings and broker networks rarely reach the specific decision-makers who can actually transact.

By the time the right buyer sees a listing, the window may have closed.

Precision Influence puts PR and media relations expertise to work for technical asset disposal – identifying and engaging named, credible buyers across any sector, nationally or internationally.

THE PROBLEM

Insolvency practitioners face pressure to maximise realisations quickly, often for highly niche or specialist assets with a small pool of credible buyers. Broad advertising dilutes credibility, alerts competitors and rarely reaches decision-makers with the ability to transact.

PR and media relations is the most cost-effective route to market, but isn’t always an option for technical asset disposal.

2 days

Typical time from instruction to campaign live

1,200

Named leads generated in 12 months for one client

24/7

Continuous lead flow – no reliance on intermediary response times

An Approach Built for Insolvency
  • Speed to market. Campaigns live within days of instruction – critical when realisations are time-sensitive.
  • Discretion by design. Targeted ads reach only credible buyers, avoiding the reputational noise of broad public listings.
  • Niche reach at scale. Whether the buyer pool is 200 or 20,000, we find them – nationally or internationally.
  • Sector agnostic. The same methodology works across any industry – the targeting changes, the rigour doesn’t.
  • Self-qualified buyers. Inbound leads have already engaged with the asset proposition – they enter the process further along.
  • Works alongside existing mandates. Complements your agent or broker relationships – adds a channel they cannot replicate.
  • Detailed reporting included. Evidence ROI for recharge. Metrics include demographics, location, industry, company scale and job title.
Asset Types & Sectors
  • Manufacturing
  • Retail & Hospitality
  • Tech & SaaS
  • Property
  • Financial Services
  • Professional Services
  • Healthcare
  • Media & Publishing
  • Energy & Utilities

And more…

Discuss a live or upcoming instruction

Confidential conversations welcome – no obligation.

Paul Snape, Appeal
paul@appealpr.com
+44 1423 56 99 99  ·  +44 7957 156 999