The task: To publicise the work of, and promote the partners of leading business advisory firm, Deloitte, across the North.

The approach: Appeal works closely with the national Deloitte marketing teams and develops regionalised media campaigns around themes and business issues.

Results to date: Appeal is delivering an average of 10 press articles per month and other media coverage including radio and television interviews with Deloitte specialists. Several award nominations have been achieved and Deloitte has gained an average of five times return on its PR investment.