The task: To promote one of the region’s pre-eminent commercial law practices to the Northern business market.

The approach: To develop a series of issues and news-based media releases targeting various industry sectors to communicate DLA Piper expertise, reputation and growth in key areas of achievement.

Results to date: Significant increases in media coverage consistently over a five year relationship across the Yorkshire region are delivering additional profile complementing other marketing activities. Appeal advises the firm’s partner group on strategic marketing, as well as PR and media issues on a retained basis.