Reed Boardall Group

Following a recommendation from another client, Appeal was chosen to work with the Boroughbridge-based temperature controlled distribution business to implement an ongoing media relations campaign with the aim of raising the business’ profile both in the food and logistics trade media and in the regional business media. Having the ability to provide PR crisis support if needed was another key strand of the service.

Since 2015, we have undertaken a proactive PR campaign including:

• Creating a new website including design, content and SEO
• Media relations and PR strategy (trade and regional)
• Concept and management of photography
• Advertorial copywriting
• Crisis strategy advice