Appeal began working with the Leeds law firm in 2010 when it was relatively young, helping it to build its profile and ‘punch above its weight’. An ongoing media relations campaign to promote and manage the firm’s image has effectively communicated Clarion’s expertise, reputation and achievements. We have also served as a trusted partner providing crisis PR advice around sensitive or potentially damaging issues.
Appeal manages a continuous pro-active programme of media relations stories concerning the growth and progression of the business. These include year-end announcements, new investments, service developments and launches, staff hires, industry awards and high profile individual cases. Appeal has built strong relationships with the Clarion team to ensure that deals and news are communicated effectively.
In addition, Appeal has provided digital support, advising on SEO and delivering LinkedIn campaigns.
Activity results in on average 15-20 articles per month, with extensive coverage achieved in the regional, national and trade media. Appeal has achieved a significant increase in profile and developed strong relationships with journalists and key Clarion personnel, positioning them as a growing, forward-thinking and innovative mid-tier firm.