The task: To promote and manage the profile of one of the region’s fastest growing law practices and to communicate Clarion’s expertise, reputation and achievements.
The approach: Appeal manages a continuous pro-active programme of media relations stories concerning the growth and progression of the business. These include year-end announcements, new investments, service developments and launches, staff hires, industry awards and high profile individual cases. Appeal has built strong relationships with Clarion staff to ensure that deals and news are communicated effectively.
Results to date: Activity results in on average 15-20 articles per month, with extensive coverage achieved in the regional, national and trade media. Appeal has achieved a significant increase in profile and developed strong relationships with journalists and key Clarion personnel, positioning them as a growing, forward-thinking and innovative mid-tier firm.