Paul Snape trained as a marketer and has subsequently managed national media relations campaigns for some of the UK’s premier blue chip organisations. Working for clients such as Barclays plc, Whitbread and GNER, Paul has developed extensive expertise in media relations and media planning, with regional media launches being an area of specialisation. Paul has also gained extensive experience in managing business and financial PR campaigns.
A skilled PR professional with over 15 years’ experience working on a wide range of B2B and consumer accounts, Susan has a thorough understanding of what makes a PR campaign work. With strong writing and organisational skills as well as a highly-developed ‘news sense’, she is adept at building close relationships with clients, working as an extension of their team.
Sarah Hone is a journalist with 15 years of business writing experience. She was previously senior staff writer at The Insider regional business magazines. Adept at spotting and developing the strongest news angles and producing informative, creative copy, Sarah’s PR experience spans a wide range of successful campaigns for clients in both the private and public sectors.
Richard has been involved in search marketing since 2004 and worked on many projects directly with search engines, publishers and commercial companies. He is an accredited Google AdWords partner with considerable experience in running CPC campaigns. With an in depth knowledge of current SEO and content marketing he is able to make the most out of campaigns for Appeal clients, and strengthens our considerable digital and online publishing expertise.
Melanie has over a decade’s administrative experience which she uses to support the team in delivering PR campaigns as well as ensuring the office runs smoothly.