The task: To provide external communications support to the Leeds, Sheffield and Newcastle offices of leading business and financial adviser Grant Thornton, raising its profile across Yorkshire and the North East.
The approach: Appeal brings additional expertise and external insight to Grant Thornton’s marketing and business development teams, working alongside them to create a PR strategy and implement a media relations programme to support the firm’s campaigns.
We have used our strong relationships with business journalists throughout the region to target Grant Thornton’s key market of SMEs and dynamic mid market firms. We have also focussed on specific key sectors such as manufacturing by developing an on going programme of client case studies.
Results to date: Appeal delivered press coverage with an equivalent advertising value of over £181,000 in its first seven months and consistently generates around 20 press articles per month as well as a large volume of online coverage.