Now the largest privately owned company in Yorkshire, we have worked with the Bradford-based motor retailer since 2011 to maximise its positive profile and increase brand awareness.
Our rolling campaign of news releases, issues-based media approaches and features articles have helped to strengthen customer loyalty as well as supporting recruitment and the company’s ambition to be ‘the best place to work’. Press stories have ranged from year-end results, new car launches and new contract wins to charity fundraising, apprentice recruitment and business awards.
As well as being trusted to manage PR with JCT600’s franchise partners, some of the world’s leading car marques, we have also provided crisis PR advice as needed.
Over the years of working with JCT600, we have generated significant amounts of media coverage in a broad range of titles including regional and local media, consumer and trade titles, plus generating significant online coverage.