Lloyds TSB Corporate Markets

The task: To position LTSBC as the leading commercial banker and finance partner and to publicise the bank’s unique product offer.

The approach: News survey and case study approach to highlight the success of LTSBC through the success of their customers within business media.

Results to date: Over 300 articles across the region (Lincolnshire to Scotland) and many case study feature hits within key business titles. Over 96% of all releases issued since the start of the campaign in 2000 (that ended in 2007) were published in an average of 2 publications.