The use of video by increasingly influential newspaper and magazine online websites, as well as via YouTube to enhance search results and to generate leads, is a rapidly developing area of media relations and communications. Appeal was the first agency to offer a packaged broadcast quality editorial video release for use online.
Since our first video in 2007, we have scripted, managed and edited dozens of PR videos used to support media releases and used on media websites such as TheBusinessDesk.com, YorkshirePost.co.uk and numerous trade press websites. Our PR videos for clients including JCT600, Grant Thornton, Leeds City Council and other clients, are cost effective (usually £300 in video fees plus 3-4 hours’ PR fees) and deliver lasting search and SEO benefits long into the future.
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