R3: The Association of Business Recovery Professionals
Due to its expertise in professional services PR, Appeal was appointed by the insolvency trade body R3 in 2010 to raise the profile of insolvency practitioners in the region and establish the organisation as an authority on the insolvency industry as well as to communicating the positive role of the profession and increasing understanding of insolvency and related issues.
Appeal delivers an ongoing programme of regional media stories, many developed from R3’s national research data, focussing on key trends within businesses and particular sectors. Appeal also places features and personality profiles in business periodicals and business pages such as Insider Magazine, BQ and other business titles, as well as setting up a number of journalist meetings with key R3 personnel.
Our media relations activity achieves coverage in numerous publications across Yorkshire, with an average of 10 articles per month. Improved journalist contact has led to R3 becoming a leading voice for ‘expert comment’ on insolvency related issues. R3 commented that they had seen a ‘marked increase in coverage’ following Appeal’s appointment.