R3: The Association of Business Recovery Professionals
The task: To raise R3’s profile in the region and establish it as an authority on the insolvency industry as well as to communicate the positive role of the profession and increase understanding of insolvency and related issues.
The approach: Appeal prepares several press releases each month selected from appropriate national stories, or pro actively generated from awareness of industry trends and issues. Appeal also places features and personality profiles in business periodicals and business pages such as Insider Magazine, BQ and other business titles, as well as setting up a number of journalist meetings with key R3 personnel.
Results to date: Media relations activity achieves coverage in numerous publications across Yorkshire, with an average of 10 articles per month. Improved journalist contact has led to R3 becoming a leading voice for ‘expert comment’ on insolvency related issues. R3 commented that they had seen a ‘marked increase in coverage’ following Appeal’s appointment.