Reward Capital

The task: To launch a new lender into the Northern UK market in early 2012.

The approach: Appeal developed a tight, concise and jargon-free copy that assisted the firm to position itself in a clear way to the market and encourage the best potential leads and new business enquiries, whilst managing away unwanted approaches.

Results to date: Coverage across a variety of UK lending, accountancy, insolvency and trade media, coupled with saturation of regional business media in the firm’s markets got the new lender off to a flying start and was the only marketing investment required to kick start a new business.