Richard Grafton Interiors

The task: Appeal was retained in February 2012 to promote a new Harrogate-based interiors business to the local consumer market, with a view to accelerating the flow of new clients to an established design team working under a new name.

The approach: We established a clear understanding of the key stakeholders that would ensure the success of a PR campaign, and we identified and agreed a suitable launch strategy to carry momentum for the business over its first three months ‘live’.

Results to date: Appeal was able to deliver highly impactful valuable media coverage in all key titles within a week of our appointment, and continue to deliver on message and timely media coverage within the Yorkshire Post, Harrogate Advertiser, Yorkshire Evening Post, York Press and more.