The task: To launch the new cloud computing offer from Harrogate-based IT services provider, Integral IT, known as www.yorkshirecloud.co.uk

The approach: To create a launch press release announcing the arrival of YorkshireCloud.co.uk to it’s potential customer base – Yorkshire businesses. The release highlighted the expertise, local Yorkshire credentials and accountability of the Integral IT team. Striking photography was essential to ensure the story achieved maximum impact and coverage.

The launch release was followed by a release on a contract win, again with prominent photography.

Appeal PR pitched Integral IT’s managing director, Jonathan Edwards, as a source of expert comment on cloud computing.

Results to date: A substantial amount of news coverage, amounting to 15 separate articles, was achieved across the Yorkshire business press. Integral won several new contracts as a direct result of the press coverage generated by Appeal PR.